Samsung Electronics Co Ltd said it will introduce a smartphone with a curved display in October, as the world's top handset maker seeks to set the pace of hardware innovation and maintain its supremacy in a fiercely competitive business.
Curved displays are an early stage in screen evolution which is shifting to bendable or foldable designs, eventually allowing mobile and wearable gadgets to take on new forms that could radically change the high-end smartphone market.
“We plan to introduce a Smartphone with a curved display in
South Korea in October, “Samsung’s mobile business head of strategic marketing
D.J. Lee said on Wednesday at an event launching the Galaxy Note 3 Smartphone
in Seoul.
In January Samsung which has taken over from Apple as the
global Smartphone leader, showed off prototype products with a flexible screen
and a display that extends from the side of a device.
But technology firms have yet to figure out how to mass
produce the parts cheaply and come up with display panels that can be as a
sheet and highly heat resistant.
Curved display is already commercially available in
large-screen televisions. Samsung and its home rival LG Electronics Inc had
started selling curved OLED TV sets year priced at about $9,000.
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